London-based design consultancy Andrew Lucas Studios has today announced the launch of its ground-breaking virtual reality (VR) platform, which lets designers, architects, property developers and their customers step into a newly designed home or room before it has been built.

One of the greatest challenges in construction and manufacturing design is helping a client visualise their project during the initial stages. By creating virtual reality experiences, including lifelike effects such as light glare, prevailing winds, day-to-night time shifts and ambient noises, customers can experience a design down to the very last detail and provide accurate feedback to the designer as to any changes required in the project.  


Andrew Lucas Studios VR internal


A key innovation in the Andrew Lucas Studios platform is the level of interactivity available within a virtual space. While immersed in a VR environment, users can change elements such as surfaces, wall coverings, furniture and even building layouts, experimenting with different styles and shapes to see what best suits the space. Users can provide live feedback to designers and architects, who can redesign parts of the space, saving time and resources.

“Architects and other design professionals have long used 2D plans and 3D renders to bring their projects to life, but these only tell half of the story,” explains Krystian Zajac, Managing Director of Andrew Lucas Studios. “Rather than standing outside the window peering in, virtual reality places you inside a space, allowing you to fully explore and edit it to your tastes.

“We want to usher in a whole new way of designing homes and spaces. We see this as a technology that will have huge ramifications in the years to come; we believe that soon no home will be designed without customers stepping into a virtual version beforehand.”


Andrew Lucas Studios VR day-night


Andrew Lucas Studios is already working with a number of established design and architecture firms including London-based SODA, Casson Conder Partnership and Attol Architecture.

The design consultancy is also building strategic partnerships with a number of interior designers and product manufacturers exhibiting at this year’s 100% Design, including Mint Furniture, Eco Hardwood, Illuminati and Composition London, in order to expand its design portfolio of furniture, products and other finishes that can be instantly included in each of its VR renders.

For a preview of Andrew Lucas Studio’s VR experiences, you can view an interactive video walkthrough via the link here . On desktop you can use your mouse to view the property in 360°, while you can move your phone screen to look around when viewing from a mobile device.  

For those interested in exploring VR for their business activities, Andrew Lucas Studios will be hosting live demonstrations of its VR Pro and VR Lite technology at 100% Design (stand E248) from 21st– 24th September 2016 at Olympia, London. Those interested in booking a demonstration should contact: